Summary (French)

Presents views and experiences shared among officials of different micro insurance schemes during a workshop held in Manila. At the end of the workshop, attendants are expected to apply the basics and processes of social marketing, formulate a marketing plan, prepare and identify action steps for the near future.Marketing strategies presented range from analyses of scheme products, premiums⁄coverage combinations, review of schemes′ policy, to production of IEC (information, education and communication) materials and application.