Social Marketing Toolkit

Glossary of marketing terms
Planning
Creating a logframe
Research
The backwards research planning process
Guide to conducting research on your target audience
USAID's Guidelines for Market Research on the Demand for Market Research
Sample household questionnaire
Sample questionnaire for healthcare providers
Design
Steps in building partnerships

Feasibility Study Guide

Pretesting
Sample focus group discussion
Implementation

Monitoring and Evaluation

Gimi theme page on monitoring and evaluation