Social Marketing Experiences

Share your social marketing experiences In this section participants are asked to provide cases of microinsurance schemes using social marketing techniques and share tools for the design and implementation of a marketing plan.

Do you have examples of:

• microinsurance schemes effectively using marketing techniques
• schemes where a need for marketing was identified
• marketing campaigns conducted in partnership with other actors
• cases where marketing was used to address gender issues
• tools for plannning a marketing budget
• communication materials designed for microinsurance products or awareness raising (logos, brochures,...)
• other experiences or tools relevant to social marketing of microinsurance schemes

Shared experiences

 

• ILO social marketing experience from Sri Lanka

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