Monitoring and Evaluation

Monitoring and evaluation carried out regularly can prevent a crisis, identify adjustments that need to be made to a product, and help to minimize rates of non-renewal

Key questions to ask and answer:

• What will be measured? Both activities and outcomes should be measured.
• How will it be measured? Activities can generally be measured using quantitative techniques such as databases or records (of membership and renewal rates, consistency in making payments, etc) and outcomes can be measured more effectively through qualitative research such as surveys or focus groups.
• When should monitoring take place? Monitoring should take place continually: prior to a marketing campaign launch, during a campaign, and after a campaign.
• How will the results be used? Who will interpret them and how will the program be adjusted?

 

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Tools for planning: Setting measurable objectives

 

Read more on monitoring and evaluation: Mimay and Jojo: Example of a brochure using cartoons