Protección Social

Estableciendo pisos de protección social
y sistemas integrales de seguridad social

Questions for debate

What is social marketing?

How does a social marketing approach to health micro-insurance differ from a commercial marketing approach?

How can social marketing be applied to micro-insurance?

What common problems faced by micro-insurance schemes can a marketing plan be used to address?

How developed must a marketing plan be for a health micro-insurance scheme?