Protection sociale

Mettre en place des socles de protection sociale
et des systèmes complets de sécurité sociale

Questions for debate

What is social marketing?

How does a social marketing approach to health micro-insurance differ from a commercial marketing approach?

How can social marketing be applied to micro-insurance?

What common problems faced by micro-insurance schemes can a marketing plan be used to address?

How developed must a marketing plan be for a health micro-insurance scheme?