Public Service Announcements

A public service announcement (PSA) is a message (radio or video) of public interest to educate the broad society on an important issue.

  1. Why is Social Protection Important to me? Campaign sponsored by the ILO

      2. Radio clips campaign in the Andean countries

Radio clips produced by the ILO and the Spanish Cooperation Agency for Development (AECID) with the objective of promoting the Social Protection Floor in the Andean countries.

Each one of the radio clips is a dramatized story, about 3 minutes long, on each component of the social protection floors for radio broadcasting, especially in community radios with the aim of reaching audiences that are usually outside the strategies of communication (rural and indigenous communities, mainly). The spots have been distributed through the network of AMARC (World Association of Community Radio Broadcasters) in Peru, Ecuador, Bolivia and Colombia. The spots were developed in collaboration with www.radialistas.net

The audio files are available at Y:\STEP_Current\countries\peru.

 3. Radio clips campaign in Cambodia